Stakeholder Approach To Corporate Social Responsibility: A Recipe For Sustainable Development

Abstract

This study investigated the relationship between adoption of Corporate Social Responsibility (CSR) programmes and sustainable development with particular emphasis on MTN, Nigeria. Questionnaire administration technique via a structured questionnaire was used to source for data and information from stakeholders. Pearson Product Moment Correlation Coefficient and Pearson Chi Square analysis was used to analyze the data with the aid of Stat a II. 0 statistical software package. The study concludes that the adoption of CSR programs such as skill acquisition, youth empowerment, support for economic, education, and. health development etc indeed has a significant relationship on development of the society. It is recommended that government has a role to play in promoting CSR through creating legislative and regulatory framework that would encourage companies to balance social, environmental and economic concerns given the already intense pressure brought by stakeholders globally on utilization of resources in line with the principles of sustainable development that underpins the concept of CSR.